A few months back, one of my favorite blogs, The View Through the Windshield , had a post talking about some of the manufactured goods that the United States formerly excelled in but now doesn’t manufacture. One cited was television sets…and some of the great US brands of days past in television. I certainly remember some of the old brands: Zenith, Admiral, Motorola, RCA Victor, Magnavox, and our family favorite, Sylvania. Just as in days past when there was more brand loyalty in automobiles, people tending to buy Ford, General Motors, or Chrysler their whole lives; so too it was with televisions. And we bought Sylvanias.
Growing up, we always had Sylvanias. My earliest television memory was our old Sylvania Halo Light, in a blond cabinet, with doors to conceal the screen when not in use, and even matching bookcases on each side of the cabinet. Here is our very set, in the bottom right of this advertisement:

Years later, after a series of black and white televisions which included a few garage sale finds, we managed to convince Dad to at last buy a new color television. It was, of course, a Sylvania, and once again in a beautiful wood cabinet.
Nowadays televisions no longer come in beautiful wood cabinets, and although many of the fine old names are still around, the companies aren’t. You can still buy a new Sylvania (and since old habits die hard, I have a nearly new Sylvania in my bedroom) but it’s just a marketing name, the rights to the name owned by a Dutch company I believe, and the sets themselves probably made in China.
So where am I going with all this? Believe it or not, I do have a destination.
Presently, my main TV is something called an Olevia. I don’t even know the right way to pronounce it. I’d never heard of it, but it was the least expensive 32 inch LCD HDTV I could find, and it had a pretty good picture. It’s received good reviews in Consumer Reports. I’ve had it more than a year now, and am satisfied with it; but I’ve given it, and this entire topic, little additional thought.
Fast forward to today. (yes, we’re getting closer to that destination) I was sitting in the waiting room at Autoway Lincoln Mercury, waiting for a cruise control repair on one of my Town Cars, resulting from a recall notice. I was thumbing through Popular Mechanics, and came across an article about Olevia televisions. And I had to stop and reread it, because I thought I must have read it wrong.
Olevia televisions are manufactured in the United States.
Yep, it’s an American company. The sets are designed and engineered in America by Americans, and even assembled here. In California no less. There is the inevitable outsourcing of some of the component manufacture overseas, but all those parts come together right here in Californ-i-ay.
So what’s with the name? I think they need to shop around for a nice American name. Sylvania has a nice ring to it. ;)